SCOTTSDALE, ARIZ. — Phoenix Rising’s front office officially announced an extension of their partnership with ReplyBuy and the rollout of their new, one-to-one, text messaging platform, ReplyBuy Messenger. The Rising’s sales and service teams are utilizing the product to reach their fans with personalized conversations in an effective and scalable manner.
ReplyBuy Messenger’s core capabilities allow the team to text-enable office landlines and send customized, campaign-styled text messages to their fans and customers from a single dashboard. The platform was built as a tool to naturally complement the traditional use of cold calling and emailing.
“There’s no question that our fans prefer to engage with us using text versus a phone call or email, but we didn’t have a solution to effectively reach our audience with personalized conversations at scale,” explained Sam Doerr, VP of Marketing and Sales, Phoenix Rising. “ReplyBuy has been a game changer for our sales and service team. They’ve allowed us to build genuine relationships with our fans while simultaneously generating sales.”
Though an older technology, SMS messaging has historically boasted high engagement and open rates, especially compared to email. Not only does the platform provide an innovative solution for fans of Rising to receive timely news and information, it also equips them with the power to directly reach team representatives when they need assistance. “We are seeing upwards of 50% response rates on campaigns, which is incredible compared to emails and phone calls,” said Doerr.
The product seamlessly combines the CRM segmentation abilities of an email marketing platform with the mobile messaging capabilities of SMS. When combining the two technologies together, Doerr and his team can have multiple, one-to-one texting conversations in an organized and manageable manner. This campaign-driven approach has proven to drive both fan engagement and overall revenue.
The Phoenix Rising are one of 55 organizations to adopt the new technology in just the last several months since launch, and they are joined by Nashville SC and Memphis 901 FC as the three teams representing the USL.
About Phoenix Rising FC
Phoenix Rising FC is the highest-level professional soccer franchise in Arizona’s history and the defending 2018 USL Western Conference Champion. The club is owned by legendary Chelsea and Ivory Coast striker, Didier Drogba, Advantage Sports Union CEO, Alex Zheng, Phoenix Rising club governor Berke Bakay, and an impressive collection of business leaders and international celebrities. Established in 2016, Phoenix Rising FC is one of 10 cities applying for Major League Soccer (MLS) expansion and currently plays in the USL Championship, the largest Division 2 professional league in the world. Phoenix Rising FC also owns FC Tucson, a professional USL League One club based in Tucson, Ariz. For season tickets or more information call 623-594-9606 or visit PHXRisingFC.com. You can also follow the team on Facebook (PHXRisingFC), Twitter (@PHXRisingFC), Instagram (@PHXRisingFC), Snapchat (PHXRisingFC) and YouTube (PhoenixRisingFootballClub).
Based in Scottsdale, ReplyBuy has been a leader in the sports and entertainment technology space since 2014. At the beginning, the company was built on the original platform that allows fans to purchase game tickets with a simple reply text message. With 150+ professional and college clients utilizing the mobile-commerce service, ReplyBuy developed their Messenger product for sales, service and development reps as a natural extension to the core product. To learn more, visit www.replybuy.com.
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